Meet the powerful and smart alpha 7 AI Processor Gen8

With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

Pure Colours in Real 4K

Watch 4K content refined with vivid colour accuracy and crisp details, making every scene visually striking and enjoyable.

4K Super Upscaling brings every frame to life

LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

HDR10 Pro

Vibrant colours and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

AI Magic Remote completes the AI experience

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Voice ID

LG AI Voice ID recognises each user's unique voice signature and offers personalised recommendations the moment you speak. Ask your TV anything. Built-in AI recognises your voice and swiftly provides personalised recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

One short press on the AI button on your remote opens up your AI Concierge which provides customised keywords and recommendations based on your search and watching history.

Upgrade your TV OS up to 5 years for free with award-winning webOS Re:New Program

Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

With an LG Gallery+ subscription, discover 5000+ content to curate a space to your taste

Browse through a massive library of content. From art, games, scenery, and more, discover a variety of curated visuals, all in one place.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.

Home Hub, the all-in-one platform for your smart home

Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.

Gaming Portal turns your TV into the ultimate gaming hub

Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.