Modern The Frame design with One Connect

The Frame features a timeless and elegant design that blends seamlessly into your interior. With its minimalist shape and slim profile, the TV looks like a picture frame and complements your space even when you are not watching TV.

Slim Fit Wall Mount

The Slim Fit Wall Mount positions The Frame almost flush against the wall. Combined with the TV’s elegant profile, it creates a minimalist, gallery-inspired look.

Customisable Bezels

Magnetic customisable bezels give The Frame the authentic look of a picture frame. They can be attached in just a few seconds, allowing you to choose a style that matches your interior and mood.

Adjustable Height Stand

The height-adjustable stand allows you to raise or lower the TV so that the screen is positioned more comfortably at eye level. It also leaves space underneath for devices such as a soundbar, giving you greater flexibility when setting up your entertainment area.

Samsung Art Store

Samsung Art Store gives you access to more than 3,000 high-quality artworks from renowned artists and institutions. Explore continuously updated collections curated by Samsung’s art experts, with works to suit different styles and moods.

Art Store Streams

Art Store Streams lets you enjoy a free selection of Samsung-curated artworks. It includes 30 carefully selected pieces, with new inspiration added each month.

Brightness Sensor

The Frame’s brightness sensor automatically adjusts the screen brightness and colour tone according to the ambient light in the room. This helps maintain a natural and balanced appearance for your artwork in different lighting conditions.

Motion Sensor

The motion sensor detects when you are in the room and automatically activates Art Mode. When you leave, the screen switches off, helping to reduce energy consumption.

Matte Display and My Photo

The Frame’s matte display reduces reflections while helping to preserve the clarity, colours and details of your artwork. With My Photo, you can also display your own photos on the TV. Transfer photos from your smartphone or a USB flash drive, then choose from five different layouts and 16 colour options in Art Mode.

Samsung Vision AI Companion

Samsung Vision AI Companion lets you search for artworks using voice commands. Simply say the name of an artist or style you are looking for, and the TV will display relevant artworks without the need to type your search manually.

7 Years of One UI Tizen Updates

Samsung TVs launched in 2026 are supported with One UI Tizen updates for up to seven years from the product’s launch date.