Darker Contrast and Brighter Highlights – HDR
High Dynamic Range (HDR) technology enhances the contrast between the brightest and darkest areas on the screen. It reveals a wide color spectrum and brilliant contrast, bringing out every visual detail.

Vivid, True-to-Life Colors – PurColor
Watch movies so vividly that it feels like you’re right there. PurColor produces a wide range of high-quality colors for an immersive and realistic viewing experience.

Contrast Enhancer
Contrast Enhancer brings flat images to life by adjusting contrast levels and creating a stronger sense of depth for exceptional picture quality.

Samsung Knox Security
Your privacy is protected on Samsung TVs. Sensitive data such as passwords are secured, connected IoT devices are monitored, and malicious apps or websites are automatically blocked. Additionally, Samsung’s security team keeps your TV protected through continuous updates.

Samsung Tizen OS
Get more from your TV with Samsung Tizen OS apps and services. Enjoy free live broadcasts and thousands of movies with Samsung TV Plus. You can even manage everyday activities with the Daily+ app.

Immersive Virtual Sound – OTS Lite (Object Tracking Sound Lite)
3D surround sound with a virtual top channel allows you to fully immerse yourself in the audio experience.

Adaptive Sound
Sound is optimized with AI based on real-time scene analysis and the type of content you're watching.

TV and Soundbar Audio in Sync with Q-Symphony
Surround yourself with beautifully orchestrated sound. Samsung technology synchronizes TV and soundbar audio so they play together — without muting either device’s speakers.